Saturday, November 17, 2012

Twinkies Will Probably Live To Fatten Another Day

With the news that Hostess Brands is ceasing operation, the hoarding has begun but contrary to popular legend, Twinkies do not last forever.

Yesterday I joked on Twitter "End of an era no more Twinkies" but that's probably not really true. The company is shutting down and the assets are being sold but those assets include the brand names of popular junk foods Twinkies®, Drakes®, Dolly Madison®, Ding Dongs®, Ho Ho’s®, Sno Balls® and Donettes®. Bread brands to be sold include Wonder®, Nature’s Pride ®, Merita®, Home Pride®, Butternut®, and Beefsteak®, among others.

I think you'll see some or all of those on the shelves at some point in the future, made by the company that buys the assets.