Tuesday, January 15, 2013

Facebook's BIG Announcement

Imagine you had a faulty product and ignored everyone's complaints about it. Then years later, you finally come up with a solution. Instead of quietly offering a patch or bug fix, you hold a Press Conference to announce a fantastic new  product when all it really does is overcome the shortcomings of your dysfunctional product. That's pretty much what Facebook just did at today's 1pm (EST) Press Conference.

Anyone who has ever tried to find a friend, page or group but could not locate it using the Facebook search feature knows what I mean. Facebook search is completely dysfunctional. Today, at their much-hyped press conference, Mark Zuckerberg announced "Graph Search". Granted, it's more sophisticated search i.e. "Show me all my friends who live in California, work for Apple and like Sci-Fi" but it's not a game changer.

It's not bad, it's just not huge. Speculation about today's announcement ran from a "Facebook Phone" to a search engine that competes with Google. Instead, we got "Graph Search".

And here's a question: Why does an allegedly high tech company like Facebook forego live streaming and instead invite reporters to blog live?