Monday, February 4, 2013

Godaddy Rebrands Itself

It's commonly understood that the purpose of a branding ad is to anchor a company or product to something already in the consumer's mind.

Why GoDaddy  decided to spend $3.4 million, plus productions costs, to anchor itself to disgust in the minds of the consumer, I have no idea. Okay, I have one idea: Maybe some misguided soul convinced them any attention is good attention.

Want to see it? Google it yourself, I'm not posting it. Unlike GoDaddy, I have standards.