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Website |
Just before I walked into What’s On Tap, a Greenville craft
brew establishment, I looked at their website from my phone and was delighted
to see that it was updated just 8 hours
before. It informed me of the featured craft beer of the day and the selling
price. I knew it was only 8 hours before because each update displays an age stamp. It did not render perfectly on my cell phone, but it's readable.
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From their website: Inside What's On Tap |
Professional web designers probably won’t be impressed with
the What’s on Tap website. As a customer, I like it a lot. Here’s what’s wrong
with it: It’s just not all that aesthetically pleasing. It’s got a large low resolution picture
across the masthead, with an unusual looking black logo overlaid on a picture
of bar taps and words in a large red font
spelling out the words: What’s On Tap?. The home page displays a little strangely,
at least it does in my Chrome browser, with some oddly placed white space.
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From their website: What's On Tap Lounge area |
There is a photos page where you can see what it’s like
inside if you’ve never been there before. It’s very warm and inviting inside by
the way.
The What’s On Tap tab displays a list of 20 craft beers,
detailed information about each beer and the price. Also prominently displayed on the website is the What’s On
Tap Twitter feed and link to the Facebook fan page. There are 94 Twitter
followers as I write this and 435 people “Like” the fan page. In my experience,
that’s a decent following for a small retail business. Like the website, their
social media is frequently updated. There is even an RSS feed on the website.
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Outside What's On Tap |
A website serves two sets of customers: Those who don’t know
about a business and those who do. While the What’s On Tap website did not rank
well on at least one common set of keywords, it does a good job of delivering
useful information to people who already know about it. And that’s not a small
thing. A neighborhood craft brew store on Woodruff Road gets a lot of drive by
traffic so there is a good chance it will be found by those most likely to
become regular customers, those living and working nearby.
On The Web: www.wotsc.com, powered by WordPress
Owner: John Richards
On The Web: www.wotsc.com, powered by WordPress
Owner: John Richards
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