Friday, January 25, 2013

Super Bowl Ad Prices Continue To Rise

More and more of us record our TV shows and watch them later, skipping the commercials. Shows watched on DVR has become a significant part of TV ratings.

The one exception is live sports events. Most of us watch them live or not at all. I used to record football games on the DVR if I couldn't be at home to see it live, but I never watched them so now I don't bother. There is something difficult about trying to get excited by a game that is already over, even if I don't know the outcome. I like to think I am logical but clearly there are times I can't explain my  own behavior.

With that in mind, it's no surprise that the most prized, and expensive, television commercials are in live sporting events. No live American sporting event beats the NFL Championship game, aka The Super Bowl.

Nielsen says the cost of a single :30 second ad in 2012 cost was up more than $340,000, about 11%, over 2011.